Studio Aletheia
Canonical Hook Library
Divided by function (Statements / Questions / Atelier / Built By / Verbs) with typographic governance
and isolation rules visualized.
I. Core Retro-Futurist Statements
Declarative · spine language
Weight600–700 (SemiBold→Bold)
SpacingLetter spacing -0.5%→0% · Line height 1.05–1.15
IsolationOne statement per field. Optional single “Built By…” line only.
Tomorrow Is Under Construction
Stamp
The Future Has a Floor Plan
Stamp
Systems Before Solutions
Stamp
This Is Not a Classroom
Stamp
Desk Replacement Design
Stamp
Design Precedes Understanding
Stamp
Designed to Design
Stamp
Questioning Required
Stamp
Designed by Designers
Stamp
Building the Lesson Is the Lesson
Stamp
II. Curiosity-Driven Questions
Interrogative · threshold language
Weight400–500 (Regular→Medium)
SpacingLetter spacing +1%→+2% · Line height 1.2–1.35
IsolationOne question per field. No pairing with statements.
Where Does Thought Begin?
Who Builds the Builders?
What If Curiosity Led?
How Do You Build an Idea?
What Are You Building?
III. Studio / Atelier Language
Craft · lineage · meta-design
Weight500–600 (Medium→SemiBold)
SpacingLetter spacing 0%→-0.5% · Line height 1.15–1.25
IsolationMay pair with a “Built By…” stamp beneath. No questions.
Atelier for Ateliers
Stamp
Curiosity Constructs
Stamp
Redesign Your Design
Stamp
Design By Design
Stamp
IV. “Built By …” Canon
Authorship · stamp system
Weight500 (Medium)
SpacingLetter spacing +2%→+4% · Line height 1.1–1.2
IsolationAlways secondary. Sits beneath a primary hook or image.
Built By Design
Built By Curiosity
Built By Intention
Built By Inquiry
Built By Thought
Built By Making
Built By Choice
Built By the Question
Built By the Builder
Built By What’s Next
V. Ultra-Minimal Studio Marks
Verb signals · identity through action
Weight700–900 (Bold→Black)
SpacingLetter spacing -1%→-2% · Line height 1.0–1.05
IsolationMust stand alone. Optional “Built By…” stamp beneath at small scale.
BUILD
Stamp
DESIGN
Stamp
REVISE
Stamp
CONSTRUCT
Stamp